With all the DIY website programs out there, it’s easy to think building a website isn’t hard.
Building your own website or getting someone to do it who is not a professional, is a little like to going through a fast food drive-thru vs. eating a healthy home cooked meal – There’s just no comparison! Sure, when your time poor a drive-thru can feel like the perfect solution, but its benefits are very few and far between. A short term ‘feel good’ (and that’s to be argued) with absolutely no long term value. Same goes with a quick solution for a website.
Below are a few reasons why building your own site may not be the best solution
I’m guessing if you were going to get married, you wouldn’t have Uncle Joe do the photography if Uncle Joe doesn’t have experience. It’s too important of an event to leave it in the hands of an amateur. Same is true for your website. Professionalism is worth a thousand words. Your website is far too important to the success of your business to not invest in a professional.
What happens if your site shuts down? When you have dead links? Who do you call? And, did you know your website can give your customer a virus? Hackers love to insert viruses which could affect anyone who checks out your website. It just doesn’t make sense for you to spend your time learning and trying to fix the problem. You have much better things to do as a CEO.
Usually the main reason people decide to create their own site is because of the low cost. Sure, you might be able to use a template and create your site, but you’d (more than likely) be lacking the creative skills necessary in design, copywriting, programming, and image/video selection to develop a site that is geared toward your target audience. It’s just not in everyone’s skill set. The majority of the time, people will create their own site, then be unsatisfied with it and end up hiring a professional designer. Save the time and money up front by just doing it right the first time.
The whole purpose of a website is so that when someone looks for the type of service you offer, you can be found right at the top of the list. There is way more that goes into “being found” than anyone who isn’t a professional web developer realizes. You have to make sure that the search engines can find you and when they do find you that they like what they see. There is a complicated science for getting ranked high on Google. If you’re not going to rank high on Google, what’s the purpose of having a website?
In this day and age, a website is one of the first and foremost impressions you can make on a potential client. If you don’t think an unprofessional website is hurting you, you’d do well to think again. You get 5 seconds to make a good impression. Read that again and count to 5. That’s it. That’s all you get. Miss the mark in those 5 seconds and you’ve just been passed over for the competition down the street.
What worked last year, most likely is already out of date. We see this with the 10 year social media evolution of MySpace to Facebook to Snapchat. What once was only understood and used by the tech savvy college kids, is now mainstreamed to 65 year olds. How quickly what was once “the thing” is fading away. Now, if you ask the majority of kids and young adults, Facebook just “isn’t cool” anymore.
When you do something that you don’t have experience doing, you never know if it is done correctly. That’s not a good feeling. When it comes to your website, you can’t afford this uncertainty. Hiring a professional affords you the ability to trust them to guide the process. How much is your peace of mind worth?
A professional website will take your business to the next level
It helps you generate leads, increase sales and improve your brand value.
Here’s why you need a Click Website.